Branding financial services

Branding of knowledge-intensive business services

Inter-relationships between Relationship Marketing, Branding and Services: Implications

In this paper we describe the contexts in which relationship marketing has been used and in particular, focus on its usefulness in describing consumer-brand relationships. This is perhaps its most recent application and one which we believe is particularly fruitful in assisting brand managers in understanding consumer-brand relationships, for furthering academic understanding of relationship ma...

Research Financial Services Contacts

Research Financial Services Contacts

Research Financial Services Contacts